Small businesses throughout the country sometimes struggle with delivering the same experiences as their larger counterparts. However, investing in big technology can alleviate this disparity. Things like cloud services, analytics, and small business apps can help Chicago business compete with any-sized company throughout the country. Research shows that small businesses are more willing to invest in and implement emerging technologies than larger organizations. Here are some avenues that any small business can focus on to increase presence and sales.
More and more businesses are moving toward using the cloud for every day operations. The cloud can make organizations more flexible and can be a more cost-effective option, especially for small businesses. Cloud services can connect a variety of different devices for Chicago’s small businesses through apps, which means you can access your systems from wherever you need. Without being tied to a specific device, like in an office, small businesses are able to handle business around the clock like their larger counterparts. Cloud services level the playing field when it comes to business.
Analytics can be the key to unlocking your business’s future. Utilizing data and analytics to research customer’s intentions and preferences is crucial in today’s business world. Every business should be taking advantage of the data available to them, but especially small businesses. You can use data from your website visits to determine what’s doing well and speaking to your customer base. You can then use this information to improve your footprint and offer more targeted content toward customers. You can also use this data to optimize business processes and make your operation more efficient, which will also benefit your customers.
Virtual assistants, and voice-activated assistants, have changed how people interact with technology in just a few short years. Devices like the Amazon Echo and Siri allow people to schedule meetings, restock office supplies, and a variety of other conveniences with the slip of the tongue. On the business side, chatbots are providing a convenient service that interfaces between the consumer and the business. As an example, a small business owner may not have the budget to hire an entire in-house consumer-support staff. That’s where the chatbot technology comes in. Consumers feel connected through these Chicago small business apps that respond and interact with them. Have you ever been to a site where a chat window pops up asking if you have any questions? This is the touch point chatbots can provide.
Today’s technology has leveled the playing field for small businesses, as long as they are equipped with the right services and a knowledgeable IT team. If you have questions about IT services, contact CMIT Solutions today.