Owner & Executive Director

Lex Figueroa

“How you do anything is how you do everything.” (Martha Beck). From a young age I realized that I could perceive the details thoroughly and understand how they work together to contribute to the big picture. This concept was the foundation that guided me to actively listen, help others, and contribute to providing solutions for the greater good. It has always been a priority to do everything with integrity, continue learning, & contribute to finding solutions that help everyone collectively. Having a positive mindset & principle-based mentality was often challenging when I was the “one-off” for standing for what is right. Through facing adversity, even when all odds were stacked against me, I continued persevering through execution & applying principles through my actions. I quickly noticed that many processes were centered around profit and numbers, regardless of collateral damage. I placed great value on building strong relationships based on trust & integrity, to create win-win situations even if that created challenges along the way.

Through perseverance, execution, focus, & strong core values, we provide a world-class experience & service to our clients. The relationship-based framework I established is still being implemented & increasing positive client feedback. This level of execution started me on my journey into leadership & a focus on one-of-a-kind results. I am grateful for the experience, the strong value-based principles instilled in me, and the opportunity to contribute and ultimately deliver successful outcomes to our clients.