Common Phishing Techniques and How to Protect Your Business against Them

A laptop with a hook fishing out login credentials symbolizes a phishing attack.

As a business owner, you’ve likely heard about phishing attacks. These cyber-attacks continue to evolve, becoming more sophisticated and targeted. Business owners must understand the common phishing techniques that pose a threat to their organizations and, more importantly, how to fortify their defenses.

Read on to learn more about common phishing techniques and how to deal with them to help safeguard your business.

The Art of Impersonation

One of the oldest yet most effective tricks in the phishing playbook involves deceptive emails. Cybercriminals adeptly impersonate trusted entities, such as banks, vendors, or even colleagues. They then send emails, often containing urgent requests for sensitive information or instructing the recipient to click on malicious links.

To protect against this phishing technique, the best line of defense lies with your employees. Train them to look closely at emails, especially those requesting sensitive information or immediate action. Encourage a culture of verification, where any unusual request prompts a quick phone call or a face-to-face confirmation with the one “sending” it. Implementing email security solutions that identify and quarantine suspicious emails can also serve as an additional layer of defense.

Targeting the Bull’s Eye with Spear Phishing

Unlike generic phishing, spear phishing is highly targeted. Cybercriminals invest time in researching specific individuals within an organization. They craft personalized emails that often appear to come from a trusted source, tricking the recipient into divulging confidential information.

Heighten awareness about spear phishing among your employees to protect against this particular phishing technique. Conduct regular security awareness training sessions emphasizing the importance of not sharing sensitive information, even if the request appears legitimate. Put multi-factor authentication (MFA) tools in place to add an extra layer of protection, making it challenging for cyber criminals even if they manage to obtain login credentials.

The Executive Impersonation Game of CEO Fraud or Business Email Compromise (BEC)

In CEO fraud or BEC attacks, cybercriminals impersonate high-ranking executives within the organization. The emails often request urgent wire transfers or disclose sensitive information, preying on the recipient’s inclination to act promptly on executive directives.

Establish clear communication channels for financial transactions within your business, emphasizing the need for verification in case of any unusual requests. Train your employees to recognize red flags in emails, such as subtle changes in email addresses or unexpected urgency. Add in email filtering solutions that can identify and flag potentially malicious emails.

The Clickbait Trap of Malicious Links and Attachments

A business owner covers her face after falling victim to a phishing technique on her laptop.

Cybercriminals often embed malicious links or attachments in emails, enticing recipients to click. Once clicked, these links can lead to the installation of malware or prompt users to enter login credentials on fake websites.

To guard against this type of phishing attack, educate your employees about the dangers of clicking on unknown links or downloading attachments from unfamiliar sources. Implement filtering tools to detect and quarantine emails containing suspicious links or attachments. Regularly update and patch software to address vulnerabilities that cybercriminals may exploit.

A Call to Be Wary Of

Phishing isn’t confined to emails anymore. Voice phishing, or vishing, involves attackers calling individuals, often posing as legitimate entities like banks or government agencies. These calls aim to extract sensitive information or direct the victim to fraudulent websites.

Train your employees to be cautious during phone calls, especially those requesting sensitive information. Establish clear protocols for verifying the identity of individuals making such requests. Consider using caller ID verification systems to help employees identify potential vishing attempts.

The Silent Invasion of Credential Harvesting

With credential harvesting, cybercriminals use tactics to trick users into revealing their login credentials. This could be through fake login pages or deceptive forms that mimic legitimate websites.

With strong password policies, including encouraging employees to use complex passwords and to update passwords regularly, credential harvesting can be dealt with. Adding multi-factor authentication also helps to keep your business safe from this phishing technique.

Phishing via SMS

Smishing, or SMS phishing, involves sending deceptive text messages that appear to be from trusted sources. These messages often contain links or prompts that lead recipients to malicious websites or encourage them to provide sensitive information.

Let your employees know about the risks of smishing and advise them not to click on links or provide sensitive information in response to unsolicited text messages. With mobile device management solutions that include security features to protect against smishing attacks, you can also protect yourself from this particular phishing technique.

A Proactive Approach to Phishing Defense

The best defense against phishing techniques of all types is to be proactive. You can do this by using these proactive steps in your business:

  • Conduct Regular Security Awareness Training: Regularly educate your employees about the latest phishing techniques, red flags to watch for, and best practices for verifying the authenticity of requests.
  • Implement Email Filtering Solutions: Leverage advanced email filtering solutions that can identify and quarantine suspicious emails before they reach employees’ inboxes. These solutions use sophisticated algorithms and threat intelligence to detect and block phishing attempts.
  • Establish Clear Protocols for Sensitive Information: Define and communicate clear protocols for handling sensitive information, especially regarding email or phone requests. Encourage employees to verify any unusual requests through established communication channels.
  • Enable Multi-Factor Authentication (MFA): MFA adds an extra layer of protection by requiring multiple forms of identification to access accounts or systems. Even if cybercriminals obtain login credentials, MFA can prevent unauthorized access.
  • Invest in Endpoint Protection: Endpoint solutions, including antivirus and anti-malware tools, can help your business stay safe. These solutions can detect and neutralize threats before they can infiltrate your network.
  • Regularly Update and Patch Software: Keep all software, including operating systems and applications, up to date. Regular updates and patches address vulnerabilities that cybercriminals may exploit in their phishing attempts.

Keeping Your Business Safe

By staying informed about common phishing techniques and implementing proactive defense measures, you can protect your business from falling victim to these insidious attacks. A well-informed and prepared team is your strongest defense against the ever-changing tactics of cybercriminals. Stay vigilant, educate your team, and invest in strong cybersecurity measures to ensure the resilience of your business in the face of phishing threats.

One of the best ways to be proactive is to partner with cybersecurity experts, such as our team at CMIT Solutions Northwest DFW. We can provide your business with tailored solutions and proactive defense strategies. Contact us today to get started!

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