Isn’t it just amazing how everything around us is curated to make our lives better? There are little things in our daily that, if noticed, make us really wonder how did that happen. For example, your OTT platform suggesting you show, or Alexa reminding you call someone or automatically turning off your television after you fell asleep as per a timer, or your smartwatch reminding you to drink water or get moving. There are a million examples from our lives of how artificial intelligence has been integrated into our life. Artificial intelligence has only made human life better.
Artificial intelligence the science of making machines work with the intelligence we generally associate with humans only. The artificial intelligence works on algorithms that find out patterns to make sense of volumes of data. Artificial intelligence is changing the way we live our lives, and the change is only going to be more prominent in the future.
At present, artificial intelligence is used in three ways- chatbots, research purposes, process automation.
Chatbots are a result of many systems like thinking engines, Machine Learning (ML), Natural Language Processing (NLP), Speech Recognition, context handlers, sentiment analysis, and multi-channel interaction abilities brought together to have meaningful conversations with users. These chatbots are used as customer support and a virtual chatter for people battling mental health.
Process automation is a common usage of AI. Artificial intelligence is used in manufacturing processes to increase productivity and efficiency.
Research purposes: It is easy, with the help of artificial intelligence, to decode and analyze volumes of data.
The websites are most utilizing Artificial Intelligence. Now you don’t see dull, just text-based websites anymore. The websites have grown to their advanced versions, including animations, videos, chatbots, etc. A good website is the one with an engaging, responsive user interface. The virtual assistants and conversational bots like Alexa and Cortona have changed the user interface dynamic as we know it and for good. Artificial Intelligence integrated with any field results in something better. For example, Voice bots can filter results more effectively on shopping websites. They can personalize search/ user queries and enhance the shopping experience. AI technically studies user patterns and behavior and then provides tailored suggestions, ads, etc. These techniques are incorporated today in web development to elevate user experiences and introduce a sense of personalization on the website.
Marketing and sales is another field that has been revolutionized by Artificial Intelligence. The Automation, Personalization, and Customization have made marketing easier as well as efficient. As the market places are always on the verge of saturation with more and more people introducing their products, it becomes difficult for a consumer to match with the right product and vice versa. This is where AI comes to help. Artificial Intelligence tools enable marketers to localize and customize their marketing campaigns as per the insights and analysis. Marketing people can create different content and campaigns for a different set of customers/audiences that are designed specifically for the said strata. This practice helps in breaking down the clutter in market places.
